How does Apple’s sales copy captivate your attention? How does Apple fascinate, engage, and persuade you to buy a new iPhone?

Write Copy Like Apple

  • Command attention with one big idea.
  • Promote readability with short and broken sentences
  • Become memorable with sound bites
  • Enhance your credibility with technical details.
  • Fascinate your audience with stories.
  • Use analogies to describe product quality (“iPhone 5 is made with a level of precision you’d expect from a finely crafted watch – not a smartphone.“)

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