- Choose three to five things that will really move the needle to get you there.
- Define the outcome and process as simply as you can.
- Don’t waste a lot of cycles/resources on actions that will not make a measurable difference.
- Align your goals with your culture, your values, and your purpose.
- Understand why you are reaching for a target and tie it back to your broader purpose and motivation.
- Make sure the right people are clear about your plan and definition of success.
- Anticipate how your customers, peers, and even competitors are likely to react.
