Write the press release for the results you want before you start.

  • Choose three to five things that will really move the needle to get you there.
  • Define the outcome and process as simply as you can.
  • Don’t waste a lot of cycles/resources on actions that will not make a measurable difference.
  • Align your goals with your culture, your values, and your purpose.
  • Understand why you are reaching for a target and tie it back to your broader purpose and motivation.
  • Make sure the right people are clear about your plan and definition of success.
  • Anticipate how your customers, peers, and even competitors are likely to react.

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