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X (formerly Twitter) sees drop in weekly users and rankings but increase in Twitter Lite downloads post rebrand

  • After renaming Twitter to X, weekly active users dropped by 4%, and the app fell to No. 36 in category rankings.
  • Notwithstanding the decline, X reported a revenue increase of ~25% driven mainly by iOS earnings.
  • The experience of searching for Twitter in app stores and finding Twitter Lite instead led to a 350% increase in downloads for Twitter Lite.
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