X introduces ‘sensitivity settings’ to lure advertisers

  • X (former Twitter) launches ‘sensitivity settings’ to let advertisers choose content filtering for ads.
  • These settings give advertisers the option to control adjacency to varying levels of content.
  • This move follows a drop in ad revenue due to concerns over hate speech and inappropriate content after Elon Musk’s takeover.
Join 2 million subscribers

A curated newsletter that summarizes the important news at the intersection of Global tech, India Tech and AI.

Delivered 8 AM. Daily.
nextbigwhat We would like to show you notifications for the latest news and updates.
Allow Notifications