Xiaomi India Outlines Product Reset and Domestic Manufacturing Boost for 2023

  • Xiaomi India plans a product line reset, various global ventures, and significant investment, including over 100 billion RMB by 2026.
  • In India, it intends to simplify its smartphone range and boost domestic manufacturing, with plans to increase each smartphone’s domestically produced value from 17% to around 30%.
  • Despite a dip in market share, the company prioritizes sustainability, profitability, and enhanced customer experience, and foresees a stronger position in 2024 and beyond.
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