Yahoo is apparently looking to acquire online shopping service Polyvore for about $230 million as it looks at avenues to draw in users and advertising dollars. The deal will include about $40 million in retention payments.
Polyvore lets users put together themed collections of fashion goods and has been slightly profitable to breakeven. The company could be integrated into digital magazines that focus on beauty and style, providing Yahoo with advertising relationships with over 350 retailers.
Marissa Mayer, CEO of Yahoo, is looking at new ways to kickstart the Internet company’s growth, and has been on a spending spree. Yahoo spent nearly $900 million on acquisitions last year, including scooping up companies such as analytics startup Flurry and video-ad startup BrightRoll.
Polyvore has raised $22 million prior to the Yahoo acquisition from investors including Goldman Sachs, DAG Ventures and Benchmark.