Yahoo India is Advertising on ‘Rediff’ Keyword?

Yahoo is on an advertising spree with ‘It’s You Campaign’ and it seems they have even started advertising on competitor’s keyword.
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Just a few days after BharatMatrimony/Shaadi controversy on Google Adwords, it seems we might be heading for another controversy.

Yahoo India is advertising on Rediff keyword (Www Rediff Com) and the property that is being promoted is Cricket.Yahoo.com.

Have a look at the screenshot:

Yahoo India advertising on Rediff keyword
Yahoo India advertising on Rediff keyword

Yahoo has been on an advertising spree (the ‘You’ campaign) and even bought the front page of ToI to tell you that Yahoo is all about ‘Y’ou!

But then, advertising on Rediff keyword? How (un)cool is that!

What’s your opinion?

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