Just a few days after BharatMatrimony/Shaadi controversy on Google Adwords, it seems we might be heading for another controversy.

Yahoo India is advertising on Rediff keyword (Www Rediff Com) and the property that is being promoted is Cricket.Yahoo.com.

Have a look at the screenshot:

Yahoo has been on an advertising spree (the ‘You’ campaign) and even bought the front page of ToI to tell you that Yahoo is all about ‘Y’ou!

But then, advertising on Rediff keyword? How (un)cool is that!

What’s your opinion?