The admissions season is close and we will see the rat race heat up with students trying to get into the best colleges of India. With a drastic demand/supply gap in quality education, there will be a lot who won’t make it to known colleges and courses and would be searching for best option from amongst the few choices they have. All this is going to be the cash cow for education portals like Shiksha, Education Times etc.
Trying to cash in to this huge seasonal traffic, Yahoo India has launched its own education portal. The portal has comprehensive data on college, courses and exams. The data is powered by MingleBox (MingleBox had changed strategy from being a social network to a education portal) as of now. Yahoo is trying to build a review/ratings database of colleges by crowd sourcing from its huge set of users.
The data as is coming from MingleBox which in turn is nothing but copy/paste from the official site of the colleges. Given the neat UI and huge base of users, Yahoo might be able to pull it off though.
Education search being a one time thing there is no stickiness amongst users and the fight boils down to a pure SEO play. But without any editorial content and little to no user generated content for most colleges, none of the current sites really add any value in decision making. Students go by offline recommendations of neighbors and friends.
Between all this, what is MingleBox really trying to do? By providing the data to a better ranking site, aren’t they killing themselves?
What’s your take on the state of education portals in India? Have any of them been useful to you?
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]