Yahoo India has launched Stars, a meta all-in-one service to follow Bollywood and Cricket stars.
The service is currently in beta and brings tweets, news and updates from celebrities from different sources (Twitter, Y! OMG) across different media types – i.e. photos, videos, text updates etc.
One can rate a media/comment and also, follow a star (i.e. news updates related to the star).
Overall, an interesting implementation of a meta role and can potentially bring in a lot of advertising dollars, owing to the celebrity content that Yahoo has clearly focused on.
Is this a game changer? Well, the answer is NO. But it’s a cool repackaging of content from Yahoo, Twitter and several other sources and pushes the envelope for several other content players.
Ashish Sinha