Yahoo India Launches Stars to help you follow celebrity updates and Tweets

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Yahoo India has launched Stars, a meta all-in-one service to follow Bollywood and Cricket stars.

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The service is currently in beta and brings tweets, news and updates from celebrities from different sources (Twitter, Y! OMG) across different media types – i.e. photos, videos, text updates etc.

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One can rate a media/comment and also, follow a star (i.e. news updates related to the star).

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Overall, an interesting implementation of a meta role and can potentially bring in a lot of advertising dollars, owing to the celebrity content that Yahoo has clearly focused on.

Is this a game changer? Well, the answer is NO. But it’s a cool repackaging of content from Yahoo, Twitter and several other sources and pushes the envelope for several other content players.

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