Yahoo’s World Search Championship and few observations on gaming behavior..

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Yahoo launched world search championship few days back (ends on Oct 31st) and within 13 days of launch, the site has reached to the 248th position/topmost site in India! (as per Alexa).

Alexa has it’s own tracking issue (tracks based on # of toolbars installed and hence isn’t very reliable, but is okay for a relative comparison).

For fun sake, lets look at relative traffic of few gaming/contest sites (1 month data):

Is worldsearchchampionship witnessing this sort of interest because of the prizes that are at stake (HP laptop, Playstation, N96 etc)?

Or, are people more willing to play an easy/no-brainer’ game (i.e. Dus ka Dum vs. Kya aap Panchvi..- we all know which one failed!)

What’s your opinion?

Do you believe that there is a big opportunity in such a gaming space? (if you have marketing budget?)

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