BuzzinTown started as a ticketing site and partnered with event venues for ticketing service (the company also tested deals service). In terms of traction, BuzzinTown played the content game more than ticketing and was powering content for Yahoo’s Upcoming.org too.
Yatra earlier raised INR 200 Cr from Valiant Capital, Norwest Venture Partners and Intel Capital.
As far as acquisition is concerned (via), it could be a mix of traffic + user acquisition. We will update the post with more details as we get them, but if you are in the know of more information, do share.