Ybrant to acquire $283 million business from Experian, Including PriceGrabber

Ybrant Digital, the leading global digital marketing company announced today that it has entered into an agreement to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com. ybrant

From the release:

Experian, the global information services company, announced the news simultaneously in London today on an agreement to sell PriceGrabber, its price comparison shopping business which powers Yahoo! and MSN shopping. LowerMyBills.com, the one-stop destination that offers savings through relationships with more than 500 service providers across multiple categories, including home loans, credit cards, auto and health insurance, and long-distance and wireless services. ClassesUSA.com, is the  leading online higher-education portal with 2 million visitors and 300 accredited college and university partners. This will add a business of US$283 million and an employee strength of over 300, at an agreed consideration of US$175 million (INR 930 crores).

With this significant move, Ybrant will nearly double its current revenues.  “By adding these established brands to Ybrant, we will offer interesting new products, and a world class lead generation platform.”  said Suresh Reddy, Chairman and CEO of Ybrant Digital.

Hyderabad based YBrant earlier raised $48mn funding and earlier acquired Lycos (for $36million) and Max Interactive, Australian Ad Network.

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