Yebhi (earlier known as bigshoebazaar – read the story) has raised INR 40 Crores ($9mn) from Catmaran Fund and Nexus Venture Partners. Catmaran Fund has picked up 13% in the company and Nexus 7% (they earlier invested $2.5mn in Yebhi).

Like most of the other ecommerce players, Yebhi started as a niche play (read our review of Bigshoebazaar) and is now foraying into all things ecommerce – i.e. electronic items.

What’s important to note about Yebhi is the management team – i.e. a good combination of retail + operations, a much-needed recipe in the ecommerce space.

But here comes an important question – Is ecommerce in India all about selling ‘everything’? Will margin players eventually feel the heat from well-funded horizontal players? Are Indian VCs Hedging Their E-commerce Risk?

What’s your opinion? Is scale the need of the hour (now that Amazon is entering Indian Market)?

»Must Read: The Flipkart Story – All You Need To Know [Unofficially]

»Traffic Report: Compared: Traffic of Ecommerce Websites In India


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