Yebhi Shutting Down Electronics Category? [Ecommerce Insights]

There are only 9 offers in tablets category and 2 in mobiles category. Yebhi has already removed visibility of these categories from their website.

Yebhi, the horizontal ecommerce player, rebranded from Bigshoebazaar.com in late 2010. From selling shoes to apparels and accessories, and finally the holy grail of consumer electronics, Yebhi has come a long way.
Given the aggressive fund raising that it had been doing from 2010-13, Yebhi looked like a competent player in the market. Though there hasn’t been much positive news for Yebhi lately. With founders moving out and last known funding more than a year back, Yebhi seems to be losing the game.

We prepared this report based on data of 2nd Week of May from our data partners Findyogi.com – A buying decision platform for consumer electronics.

Yebhi : Category Split
Yebhi : Category Split

Catalogue size at Yebhi (2nd week of May 2014)

  • Yebhi had 212 offers under Mobiles and Tablets category.
  • They have 162 SKUs under these categories. Different colors of the same product are considered as single SKU.
  • Laptops and Cameras already seem dead as there are no products currently available.

Catalogue size at Yebhi (28th May 2014) – As of publishing this report, the data looks even worse. There are only 9 offers in tablets category and 2 in mobiles category. Yebhi has already removed visibility of these categories from their website.

Yebhi Traffic : Where Do We Go Now
Yebhi Traffic : Where Do We Go Now

 

The traffic for Yebhi also doesn’t look pretty and seems to be on a continuous fall after Diwali of 2012. The situation improved slightly around the April 2013, the time when they got their bridge round of $12Mn, but nothing otherwise.

Yebhi seems to be focusing all resources towards the high margin apparels game for now. Do you think it hold its position given the aggressiveness of Myntra-FlipKart and Jabong in this category?

Next – In our next report we would look at Infibeam for Mobiles, Laptops, Tablets and Cameras category. Do read our previous reports on Flipkart vs Amazon. If you are looking for a specific report please tweet your request to @NextBigWhat. All reports are published through data sourced from our partners FindYogi.com.

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