Yebhi Shutting Down Electronics Category? [Ecommerce Insights]

There are only 9 offers in tablets category and 2 in mobiles category. Yebhi has already removed visibility of these categories from their website.
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Yebhi, the horizontal ecommerce player, rebranded from Bigshoebazaar.com in late 2010. From selling shoes to apparels and accessories, and finally the holy grail of consumer electronics, Yebhi has come a long way.
Given the aggressive fund raising that it had been doing from 2010-13, Yebhi looked like a competent player in the market. Though there hasn’t been much positive news for Yebhi lately. With founders moving out and last known funding more than a year back, Yebhi seems to be losing the game.

We prepared this report based on data of 2nd Week of May from our data partners Findyogi.com – A buying decision platform for consumer electronics.

Yebhi : Category Split
Yebhi : Category Split

Catalogue size at Yebhi (2nd week of May 2014)

  • Yebhi had 212 offers under Mobiles and Tablets category.
  • They have 162 SKUs under these categories. Different colors of the same product are considered as single SKU.
  • Laptops and Cameras already seem dead as there are no products currently available.

Catalogue size at Yebhi (28th May 2014) – As of publishing this report, the data looks even worse. There are only 9 offers in tablets category and 2 in mobiles category. Yebhi has already removed visibility of these categories from their website.

Yebhi Traffic : Where Do We Go Now
Yebhi Traffic : Where Do We Go Now

 

The traffic for Yebhi also doesn’t look pretty and seems to be on a continuous fall after Diwali of 2012. The situation improved slightly around the April 2013, the time when they got their bridge round of $12Mn, but nothing otherwise.

Yebhi seems to be focusing all resources towards the high margin apparels game for now. Do you think it hold its position given the aggressiveness of Myntra-FlipKart and Jabong in this category?

Next – In our next report we would look at Infibeam for Mobiles, Laptops, Tablets and Cameras category. Do read our previous reports on Flipkart vs Amazon. If you are looking for a specific report please tweet your request to @NextBigWhat. All reports are published through data sourced from our partners FindYogi.com.

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