Yepme, has opened its first store at DT City Centre Mall, Gurgaon and has moved to brick and mortar retailing.
The store aims to develop a connection between its customers and the retail brand, its products and brand culture. Customers can try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep. And, there is no price difference between the offline and online stores.
Vivek Gaur, CEO and Co-founder Yepme, said “The brand is taking a step to get closer to our customer, as customers can now experience the touch & feel of the product and the diverse range of the fresh fashion collection for both men and women. They can also try their best fit to make an intelligent purchase online or at the store. We are excited to see the response at the store and take customer interaction to the next level.”