Yes Bank Partners With Twitter To Reach Customers Who Aren’t Online

YESBANKLOGOAfter PM Modi, Union Ministers and Bangalore City Police, now, Yes Bank has partnered with Twitter that enables the customers to receive tweets via SMS. The service can be activated by giving missed call to 011-3008-0888.
Yes Bank is now enlisting the system to communicate its tweets to interested customers who are not online. Once they have placed a missed call, users will have the bank’s stream of 140 character missives on news, events and discounts and offers delivered to their handsets via text message (of course, powered by Zipdial acquisition).
“This innovative partnership with Twitter will facilitate Yes Bank to reach its stakeholders who do not have an online Twitter account, thereby helping us penetrate deeper in the retail segment,” Anindya Datta, chief marketing officer, Yes Bank.
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