Indiaparenting.com, The Indian parenting website since 1999, has launched an interest and issue based social network – YippeeClubs for parents or would-be parents. Apart from standard social networking features of photo sharing, videos and making friends, the site allows users to join ‘clubs’ based on their particular interests or issues.
YippeeClubs.com offers more than 600 clubs spanning 5 main categories: Lifestyles, Love and Relationships, Parenting, Health & Sports, Interests and Hobbies. While there are blogs and other web properties that allow people to connect based on their interests and likings, it is the first parenting website to have done so. Well, they already have one common interest parenting; bringing others on to a social network is a value-add. However, one thing YippeeClubs has done differently is to engineer its systems in a way that no personal details, comments posted, etc. are exposed to search engines.
YippeeClubs.com also offers parents an opportunity to record and share their children’s milestones, achievements, funny stories, photos, videos and even their growth, height and weight charts. Apart from keeping abreast with friends’ updates, users will also get updates about children in their friends’ network.
According to Sue Ann Vaz, Product Head, YippeeClubs a significant amount of research and analysis went into building YippeeClubs. They focused on definitively identifying gaps in what people are looking to do online – and then plugging them. “Users want to converse with people like them, not only with people they know. The connection goes to the next level when one sky diving enthusiast talks to another about drop zones, safety, air resistance or equipment; when one caretaker of a cancer patient talks to another. We built YippeeClubs to give people that level of connection.”