You can broadly divide

You can broadly divide the market into three elements: the consumers, the enterprise, and what we call SMB.

When you are in the consumer space, you throw money at marketing and consumers serve themselves.

When you are in the enterprise space, you throw money at the sales engine because the enterprise wants that engagement-based purchase, they don’t just go and buy off the internet. You still need people to go there to make presentations and all of that.

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