NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.



You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

It’s a large, fragmented, and heterogenous market.

As a company, you need to measure risk-adjusted opportunity, operating environment in different states and evaluate based on that.
This is an interesting perspective on how companies could look at evaluating not just India opportunity, but location opportunity.
Source: HBR