You should not even

You should not even require to think that you are running software, so you can continue running your business because that requires your attention; the software does not require your attention. 

It doesn’t matter whether we are going into the enterprise space or retail space.

We have to solve our problem, which is to make delightful software, and there are several problems to solve, that is our problem, that is my problem, that is not the customers’ problem.

Shifting the mindset to understanding how a customer works so that your software can disappear into the background and it does not matter what the nature of the customer is. 

Touch wood, so far, this really unusual way of getting into this space has helped us.

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