One of the most important factors of marketing your business is the K-L-T factor of your product or service. Is your product or service something that your customers can know, like, and trust? If you cannot achieve all of these three fundamental pillars, you will have difficulty marketing your product or service.
It is critical that your product or service brand is tuned into the important frequency of WII-FM: What’s In It For Me! If nothing benefits me directly, I am not likely to spend my hard-earned money to purchase your product or service.
