Even if you have a great product, if your company sucks, you’ll soon have a stinking product.
Everything in the book revolves around the idea that your company is a product. That every company is a product. And it makes a lot of sense. Since the people inside the company are the ones creating the actual product, or service, you should focus on making your company the best product ever.
And how do you improve a product? You revise and you update. Improve what’s already available and try to make it better than the previous version. You ask questions to clarify what’s missing or what’s broken and you apply fixes.
Above all, your company should be useful to others. But not only to your customers, but it should also consider the desires of the people working inside.