Your competitors don't matter

https://waseem.substack.com/p/your-competitors-dont-matter

Your real competition isn’t your competitors, it’s the status quo.

Visa’s biggest competition isn’t Amex, it’s cash. This was true with our kreplace situation as well. We were concerned that the Linux community would adopt their technology instead of ours. In the end, they adopted neither—they preserved the status quo.

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