Your Initial Pricing Will Never Be Right, But Try Anyway

At the beginning of your business, revenue serves one purpose before any other: validation. A paying customer is validating multiple things at the same time: they are saying that your product is good enough to solve their problem, they are saying that it provides more value than it costs. They are saying that their problem is painful enough to pay for a solution. With that one payment, they validate the product, value, and problem.

That’s why the price is only secondary. As long as it is not higher than the value of the product, it will be fine. There are two rules to early pricing: it’s never perfect, and it can be changed. So get used to thinking that your price is a very fluid number with a lot of flexibility. It is not set in stone.

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