Your Strategy Needs a Story

Business strategy is usually the result of a highly rational process grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood, and they must motivate action.

Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is headed. Knowing how to construct such a strategy story as a shared and evolvable mental model can not only improve implementation but also greatly increase a company’s rate of learning, which can be a key source of competitive advantage in today’s fast-paced world.

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