YourNextLeap pivots to a job site [Interview with the team]

Online career counseling service, YourNextLeap has pivoted to a job site. The company earlier raised Series A funding from Nirvana Venture Advisors (a fund anchored by the Patni Family) and demoed its product at UnPluggd.

Why pivot? 

Cofounder, Mohit Gundecha shares

YourNextLeap.com has been a Career Counseling and Jobs recommendation engine for the past 8 months. We have seen a very encouraging response from Job seekers, who’ve been delighted by the matching Jobs our engine has recommended them. As such, we decided to focus on Jobs by leveraging our expertise in graph-based matching. The jobs industry is a big market and we find that Job seekers & Employers can be provided with a better solution than what exists in the market at this time.

YNL - Job site
YNL - Job site

What about career counseling model? Is there a mass market that actually needs an online  *intelligent* service or do you think offline consultants are better positioned to fulfill this?

Mohit Gundecha: Career Counselling has a mass market for an intelligent service. But, as a start-up we have to focus on the one which we have been seeing bigger traction and engagement. Our differentiation is graph-based matching.

YourNextLeap’s recommendation engine leverages social curation, psychometric evaluations and career graph to ensure a high degree of matching. The automated matching and intelligent filters ensure (as claimed) that the recruitment managers save 90% of time during recruitment and get 60% higher conversions of candidates.

Given that there are quite a few other social recruitment platform that have grown quite well in the past, YourNextLeap surely has a long leap to cover.

Recommended Read: 10+ Indian Startups that pivoted (successfully).

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