YouTube bets on paid subscription to channels for revenue

YouTube is encouraging content creators to generate revenue via paid subscriptions to their original content or even sale of merchandise on the site.

As of June 2020, in India, the number of YouTube channels making ₹100,000 or more in revenue annually was up over 60%, year on year, the company said.

He has seen almost a 6X rise in YouTube revenue within 18 months, YouTube said.

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