Google is soon going to introduce subscription service for some of YouTube’s specialist video channels, according to a new report.
The move, which has been in the works for months, according to the report by Financial Times, could be announced as early as this week. We wonder if this announcement could come during Google I/O next week.
It will probably apply to as many as
50 YouTube channels to start with and will include more partners as the year goes by. Subscription to each channel might be as low as $1.99 a month, the report states.
YouTube, which is by far the largest video sharing site on the internet, is looking to finance a broader range of content and also add additional sources of revenue.
This subscription service will enable channel operators to produce different content, such as TV shows and films.
YouTube told the Financial Times that it had “nothing to announce” regarding channel subscriptions but was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer”.
There are various advantages of being a YouTube partner including having proprietary rights over uploaded content, ad revenue sharing and having greater exposure.
YouTube already has hundreds of channel partners including a ton from India. We hope a few Indian partners will be included in the initial roll out.
There are already multiple services in India that have subscription fees to watch movies online like BigFlix and BoxTV. This move is interesting as in it will enable channel partners who may not be as big as the established names to get another source of revenue.