YouTube implements health source verification system in UK

  • YouTube has introduced a verification system for health content in the UK, providing users with video context from medical sources.
  • The health shelf and context label features are available in several countries; they were developed in collaboration with the World Health Organization, National Academy of Medicine, and American Public Health Association.
  • Non-accredited organizations in the UK must meet principles set by the Academy of Medical Royal Colleges to be regarded as authoritative health sources, with possible account loss for violations.
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