Youtube India has launched blockbuster channel that will show 1 blockbuster movie every month for free . The channel is currently running Band Baaja Baaraat and is sponsored by Intel (i.e. is not ad-free).
Earlier, Youtube showcase live budget reporting and has dedicated channels for partners like CNBC in India.
Also, Striker was the first Indian movie to debut on Youtube, though 3idiots was announced for a release on Youtube, but the same never happened.
Quite a coincidence that we had an article today that talked about the State of Online Video Industry in India and delved into the need for content network to aggregate content across categories multiple quality content owners.
Will Youtube drive that in India? That is, be the aggregator that brings fresh content (from Bollywood, Events etc) to viewers and monetize by ads (premium pricing)?
Also read: Google Complied to 50% Content Removal Requests from Indian Government