Francisco Varela, global director of platform partnerships at Google, who is currently on an India visit told financial daily The Economic Times that the country is one of the fastest growing markets for YouTube and being on DTH Television will increase its usage in the country.
More than 1 billion unique users visit YouTube every month and watch over 6 billion hours of video.
Earlier in March this year the video streaming giant launched YouTube Rentals in the country in order to allows content owners to generate revenue. Movies can be rented on YouTube starting at Rs 50, along with an option to purchase at a cost which is much higher than renting. The pricing is based on the resolution of the movie as well as recent releases.
Back in May this year YouTube had launched its paid channels feature in the country which offered owners of popular channels an additional revenue stream to supplement income from advertising.
With the number of DTH subscribers in the country growing, many other players are also trying to cash in on the trend. In June this year the DTH arm of telecom service provider Bharti Airtel, Airtel Digital television launched a new pay per view platform — the Freemium PPV for its customers. With this, customers can watch popular hits and blockbusters at pre-scheduled timings on its platform for free.
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