YouTube Rentals is a pay-to-view model on YouTube. This model allows content owners to generate revenue on the world’s largest online video community.
Movies can be rented on YouTube starting at Rs 50. There is also an option to purchase, which is much higher than renting. The pricing is based on the resolution of the movie as well as recent releases.
Once a movie has been rented, users have 30 days to watch the rented videos and once they have started viewing, they have to finish it within 48 hours. There are no such restrictions for purchased videos.
There are various channels including English and World movies as well as local channels in Hindi, Kannada, Telugu, Tamil, Marathi, Punjabi and more.
Since YouTube rentals doesn’t require Android hardware like Google Play Movies, it is likely to have a greater impact on the Indian market.
The catalogue and pricing of movies present on both YouTube and Play Movies are very similar indicating that the same content is used by Google for both of them.
Google is also syncing movie rentals and purchases between YouTube and Google Play. This means that content that has been paid for on one service can be accessed on the other. At present this is available only on the desktop version.