YouTube shuts down Indian social commerce app Simsim

  • YouTube is shutting down its live social commerce app Simsim after two years.
  • Simsim was acquired by YouTube and helped small businesses in India transition to e-commerce.
  • YouTube is committed to building a seamless shopping experience for viewers and supporting creators’ businesses.
  • YouTube is shutting down Simsim despite its rising popularity of video and creators.


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