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Want more views of Youtube videos? Bring a kid along, says the data.

You want more views for your YouTube videos? Well, bring a kid, preferable below 13 years of age.

Fact: YouTube videos that feature children under the age of 13 receive more than three times as many views as videos without children.

..Videos featuring a child or children who appeared to be under the age of 13 – regardless of whether the video in question was aimed exclusively at children or not – received nearly three times as many views on average as other types of videos. And the very small subset of videos that were directly aimed at a young audience and also featured a child under the age of 13 were more popular than any other type of content identified in this analysis as measured by view counts.

 

[Pew Research report]