Facebook claims that its flagship social network delivers over 4 billion video views a day, but despite such an impressive stat, video creators from rival platform YouTube aren’t exactly jumping ship yet.
According to data from Tubular Labs, 68% of the top creators on YouTube did post a video on Facebook during the month of May, but none of them generated more views on Facebook than YouTube.
Further, analytics firm Pixability noted that creators on average posted 5X more videos on YouTube than on Facebook.
For example, YouTube creator PewDiePie who has over 38mn subscribers has uploaded just 10 videos onto Facebook since the start of the year, as compared to 333 videos posted on YouTube in the same time.
The reason for this is rather simple. Facebook lacks an established ad revenue model for video creators and most see Facebook as a platform not dedicated to video viewing like YouTube.