YU Televentures, a Micromax subsidiary, has announced that its fitness band YUFIT will go on sale in the country on July 29 via Amazon India’s online store.
The YUFIT will be priced at Rs 999 – same as the MiBand from rival Xiaomi. The device marks Indian smartphone maker Micromax’s entry into the wearable space.
The development of the YUFIT was aided by Micromax’s investment in healthcare startup HealthifyMe back in May.
The device will work with both the YUFIT and HealthifyMe apps that work on devices running Android 4.3 and above, while iOS users can use the HealthifyMe app.
The YUFIT tracks steps, calories burnt, sleep patterns and offers message and call notifications, pretty much what every other fitness band out there offers today.
YU is trying to differentiate its device from the MiBand with its localised appeal. Users will be able to subscribe to a fitness trainer for Rs 1,800 for 2 months and 10,000 for a year, which is a in direct competition with Vishal Gondal’s Goqii.
Further, the YUFIT can track a user’s diet by offering user to key in their meals with a list of indian dishes to choose from.
Registrations for the YUFIT will open at 12pm on July 21.