Pune based Yureekah is an interesting startup that enables ad agencies and advertisers to find where competitors are advertising and also to determine the best options for future brand advertising (via).
For e.g. search for SBI, Mutual Fund shows you all the portals where SBI is advertising – Yureekah surely is a very powerful concept to track one’s competition (and also to get a rough idea of their spend).
It’d be awesome if Yureekah guys can open up their APIs as well – imagine a mashup with site traffic (say, alexa), ad-spend etc.
What’s your take?