Yuvraj Singh backed YouWeCan in collaboration with Suditi Industries will launch a clothing line under the YWC label.
Brand licensing company Black White Orange Brands has brokered the deal, taking their strategic partnership with YouWeCan Ventures a notch higher.
As a part of this exclusive deal, Suditi Industries will design and manufacture a licensed clothing line that will include lifestyle and fashion apparel for men, women & 4+ kids. The collection is expected to launch in stores & online by September this year.
YouWeCan, a Yuvraj Singh foundation, started as a charitable trust promoted by the cricketer himself. A percentage of the royalties from the sale of every product will be routed to support the initiatives of the YouWeCan Foundation.
Yuvraj Singh added, “I am thrilled to start a line which will break away from the mould of the usual silhouettes, as YWC for me is not just a brand but an emotion. It’s something that comes from within. Black White Orange plays a very instrumental role in the foundation & formation of brand YWC and in finding the ideal partners in Suditi Industries, to help realize and actualize the thought we had in mind for my apparel line. We are optimistic that our audiences will love the YWC clothing range and their support for the brand will help all the initiatives of the YouWeCan Foundation too. Looking forward to an exciting innings on this one!”