Zarget, a SaaS-based marketing automation platform, today announced that it has raised a $6 million Series A round of funding, led by Sequoia India, with participation from existing investors Matrix Partners India and Accel.
The company plans to use the funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required.
Zarget was founded in 2015 by three seasoned SaaS entrepreneurs, Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade at Zoho building business productivity tools and customer relationship management software. The company has now raised $7.5 million to date from global venture capital firms Sequoia Capital, Matrix Partners India and Accel Partners.
Zarget offers all of the capabilities of competing solutions and more – including A/B testing, dynamic heatmaps, funnel analysis, form analytics, user polls and feedback – but at 10% of the cost.