Zee5 to launch TikTok rival, HiPi. Edge? Starts with 150 million userbase of the OTT app (www.techradar.com)

It will be part of Zee 5 OTT app which already has an existing userbase of over 150 million.
Keeping our local cultural nuances in mind, appropriateness, security and safety will be the pillars of the platform, the company says