Zerodha, the low-cost tech-driven brokerage, has beaten the established bigwigs of the industry to become the largest broker in India according to NSE data. It has inched ahead of ICICI Securities which has 8.44 lakh clients to reach a client base of 8.47 lakh. Over the past 5 years, Zerodha has seen its client list grow by 200-500% annually and continues to grow at breakneck speed with its self-service app based model.
Nithin Kamath, the Founder and CEO of Zerodha, spoke at length at NextBigWhat’s UnPluggd Conference 2017 about his journey with Zerodha and how he arrived at the product as well as the lessons that he has learnt. Watch, learn and make sure to subscribe to the NextBigWhat Youtube channel for more such videos.
