Directi Launches Zeta, Mobile Based Meal Voucher Platform

Zeta, the newest portfolio company of the Directi group, has introduced Zeta Meal Vouchers, a mobile-based meal voucher platform.

It provides HR Managers a simple desktop interface that can be used to initiate transfer of meal vouchers to hundreds of employees at one go.


Zeta Meal Vouchers can be used across any outlet for purchasing food and non-alcoholic beverages – irrespective of whether the outlet is a Zeta affiliated partner or not.

Zeta CEO and Co-founder Bhavin Turakhia said, “We are really excited about our new initiative and foresee a lot of scope for this product. The meal voucher market today is worth about ?4,000 crore with approximately one million employees using meal vouchers in some form or the other. The potential market size is estimated at over 10 million users. However, given the cumbersome distribution process, many corporates and employees shy away from this benefit. We genuinely think Zeta can make this process 10x better than any current practice.”

The app has a location-sensitive merchant directory that helps users locate outlets in the vicinity. The app also eliminates transaction hassles caused by rigid denominations in paper-based solutions, thereby allowing employees to pay odd amounts without worrying about change.

The Zeta app is supported on Android, Windows and iOS platforms currently.

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