Although this idea would eventually make Elon and his brother millions of dollars, they were not immediately successful. As the internet was a completely new concept, several businesses did not yet understand the value of putting their business online.
Elon and his brother struggled to gain traction with their new startup until a venture capital firm was impressed by Elon’s energy and drive. Mohr Davidow Ventures decided to invest in the start-up after meeting Elon. They hired Rich Sorkin as CEO of the company, moving Elon further down the ladder.