ZipDial Mobile Solutions, one of the Power Plugs finalists for the March edition, has raised Rs.3.5Cr in first round of investments. The investment is from a group of investors, including some US based investors, led by Mumbai Angels. The valuation of the company is unknown at this point.
ZipDial has a set of services based on the core idea of using Missed Calls as a call to action. The company had recently deployed a mobile number authentication service, ZipDial To Verify, with some known online players. They also have a popular service for cricket score updates on missed calls, for which the company claims to have received as high as 4Mn calls in a single match day.
There are a couple of known and unknown players entering this space and with this the challenge would be in maintaining a clear product positioning without letting missed calls be commoditized like what we have seen with bulk SMSes and short code services.
We are contacting the founders on details of the investors and valuations. Watch out this space for updates.
Disclosure: Naman, a Pluggd.in blogger, is part of the ZipDial Team.