ZO Rooms has launched ZO Prime, its premium offering in the category of 3 star hotels.
ZO Prime is an aggregated offering of 3 star hotels across India, which provides customers with all the amenities and luxuries as per 3 star standards.
Currently launching with 500 ZO Prime rooms across metros, ZO Rooms is expected to increase this category to 10,000 ZO Prime rooms within next 12 months across the country.
ZO Prime rooms which start at INR 2000 offer a host of services to its customers including complimentary Wi-Fi, breakfast on the house, early check-in, international calling, 8 inch mattresses, 32 inch LCD TV, spacious air-conditioned rooms, bathtubs, doctor on call, wake-up calls, airport transfers, foreign exchange and many more.
With ZO Prime as the first, ZO Rooms is foraying into multiple categories – ZO Apartment, ZO Homes and ZO Star, to be launched in the next 3-6 months. ZO Rooms is looking at creating a presence of 7,500 hotels and 60,000 rooms across the country by 2016.