Zoho loves SalesForce. Well, almost!
Just that the company (lovingly) disagrees with Marc Benioff (and his style of building the business) and has taken on Salesforce at various occassions (for e.g. Zwitch to Zoho in 2009, and showered some serious love with ‘they acquire, acquire and we build, build‘ statement).
Salesforce’s annual confernece, DreamForce is on it’s way and this is a great piece of guerrilla marketing that Zoho has done. The company is doing a full #freeride and has setup a microsite : http://www.zoho.com/freeride/ inviting DreamForce attendees to check out Zoho products.
— Zoho (@zoho) November 20, 2013
And not just that, they have even bought Google AdWords for dreamforce keyword!
Well played, Zoho! What a public display of affection!