Zomato expands into print; launches Restaurant Guide for 4 cities

Zomato has forayed into the print medium by launching “Citibank Zomato Restaurant Guide 2012” for 4 cities in the country – Delhi NCR, Mumbai, Bangalore and Pune.

Being published by Hachette Book Group, Citibank Zomato Restaurant Guide 2012 is available for pre booking on Flipkart. With a combined effort, Zomato and Flipkart are confident of selling 100,000 copies across 4 cities during pre-booking month itself (to be launched in the month of May 2012).

New zomato  logo

The Citibank Zomato Restaurant Guides are unique ‘occasion’ based guides that recommend restaurants based on different needs (or use cases) that Zomato has observed its users looking out for. Ranging from Romantic Dinner, Beer in a Bar, Girls’ Night Out to Dining with Kids, the guide shall take you through the best recommendations for all key occasions. After all, the search for an appropriate place is based not only on cuisine, price and location but also the ‘mood’.

“It is not an encyclopedia of restaurants but a carefully designed list of recommendations for a particular ‘occasion’. Restaurants included in the guide are an unbiased choice of seasoned foodies (Zomato users), who appreciate good food and great experiences more than anything else.” said Deepinder Goyal, Founder & CEO, Zomato.com

This is the first edition of the Citibank Zomato Restaurant Guide and the recommendations included are the collective unbiased opinions of foodies visiting Zomato.com. Each city guide covers around 200 restaurants, which are the best for a particular occasion. The guide also provides QR codes for all restaurants listed enabling users to check updated menus, contact information and other details for the restaurants on their smartphones. The guide is already available for pre-order on Flipkart and will be launched in the second week of May 2012.

An interesting packaging of content?

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