Zomato which recently launched Zomato Order app is taking a different approach towards corporate customers. The company is launching an ordering app which can be customized for corporates for their employees to order food from Zomato.
The app will also consider an employee’s permissible spending limit. Note that Zomato will pay the bill and will settle with the company by the month end.
Zomato Order For Corporates : A Threat To FoodTech Startups?
Notes from Ashish: Zomato is bringing two things to the table:
1. Zomato wants to deeply integrate with company’s spending policies. For big corporates, this is a very useful service if the billing can also be handled by Zomato. Smaller events like team outing can totally be taken care by Zomato resulting in more *GMV* flowing in the ecosystem.
2. Zomato’s lunch will not be eaten by another
menu scanner service listing service, but by food ordering service like Swiggy/Foodpanda etc.
Zomato needs to make it easy and simple for employees to order from the Zomato app itself. In one shot, Zomato gets access to several lurking customers who are probably ordering lunch/ snacks from other apps.
If you don’t have to pay (upfront) and (hopefully) you get exclusive discounts, why would anybody complain?
[hat tip : sandeep]