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Zomato Increases Global Presence With 5 New International Locations; Gets More Social

Zomato has expanded its international presence with the launch of five new cities across three countries. Adding to the 21 cities it was present in so far, Zomato has now expanded its reach in South Africa (Cape Town), the United Kingdom (Manchester, Birmingham), and entered the New Zealand market (Auckland, Wellington). In India, Zomato also added to its list of Indian cities with the launch of its Guwahati section.

Zomato's Global Presence
Zomato’s Global Presence

Zomato : New Features

Given the recent controversy (Lemp Fiasco), the company has launched several features focused on reviews and bringing more call to actions around reviews.

Interface of the site has been redesigned allowing de-cluttered search listings by clubbing fast food chains into a single result.

For new reviewers, they will have to at least publish 10 reviews and get their profiles approved from Zomato moderators before their reviews become publicly visible.

Along with reviews users can now add photos of restaurants, can report report a review as suspicious or fake, can publicly comment and ask questions on reviews.  P2P messaging on the website will allow users to communicate with each other and plan meetups.

Users will now be able to follow other users who match their taste in food and can opt to only see restaurant rating aggregates from these people. A user can also opt in to use other social networks to build their own personalized version of Zomato.

At present Zomato has over 14 million users worldwide and has presence over web and mobile(all major platforms). Currently the website is present in 8 countries with 103,000 restaurants listed worldwide.

Given Yelp’s imminent launch in India, Zomato has been expanding aggressively and recently raised $10mn from InfoEdge (Zomato funding details).

Recommended Read : Explained: The Technology implementation behind launching Social Features @Zomato

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